7 Ways To Boost Your Blog’s Social Media Shares
This is a guest post with great information. Some opinions may differ from those held by Sery Content Development.
If the recent years have proven anything, it is that blogs are valuable for any business. Content marketing using articles has shown to be one of the best ways to reach your target audience.
However, most marketers hit a snag when it comes to actually attracting traffic despite having a very well written blog.
Social media platforms are one of the widely used avenues to market your business and blog alike. And as an added benefit, according to research, “Social media may not be a ranking factor for Google, but it can amplify the ranking factors that Google DOES consider”.
So here are 7 ways to boost your blog’s social media shares:
- Add social sharing buttons
Some pages have their social sharing or follow buttons right at the bottom where the reader has to consciously look for them. To get more shares, make it easier for the reader. Implement social share buttons right next to the article. As for picking the social media platforms, you should pick places where your audience convene the most. Facebook and Twitter are the most used platforms with Instagram following closely behind. Make sure you have content that fits all these platforms before you implement social sharing buttons for them.
Example: Instagram users prefer media over written content, so make sure you have an infographic or anything that’s shareable on that platform before you add the share button.
- Add captions that actually attract
Just a line describing your article is not enough to attract readers. Put yourself in your audience’s shoes. Would you share something mundane? Would you even look at something so bland and monotonous?
Hype it up. Add an interesting fact. Or even say something controversial. Studies show that controversial content does attract more attention.
You can even make your headlines clickbait. This attracts readers to click and share.
- Implement quotable one liners as easily shareable snippets
Include quotable snippets inside your article that only take the reader a click to share. These can be implemented by adding additional widgets to your blog arsenal.
Here’s an example.
- Mention or tag people, brands and experts
Another surefire way to get shares is to tag people or brands that you’ve mentioned in your article on all the social platforms you share. The people who you’ve tagged are bound to share your content and it is a good way to reach a wider audience.
- Make sure your blog is mobile friendly
Did you know that the majority of social traffic comes from mobiles?
This fact should be enough to get you scrambling to make your blog mobile-friendly. As mobile usage increases, you could effectively be turning away about 50% of potential traffic to your blog. Also, A study found that 46% of mobile users are unlikely to return to a site if they had trouble accessing it from their phones. So first impressions really do matter and are more important now than ever.
- Time your posts
Make sure you post or schedule your posts on social media when your audience is online and active. Social media is getting flooded with all kinds of content every second and your posts can easily be lost or ignored if you don’t time them perfectly. You’ll have to monitor when your audience is online and also look at competitor pages to see when they’ve had the most engagement.
This can be easily done with the help of competitor monitoring tools like Social Animal, which tells you when to post and the kind of content that will grab your audience’s attention to get the maximum engagement.
- Share content that encourages your audience to respond
Getting engagement on your social pages boils down to having conversations with your audience. Create posts that elicit a response.
90% of users said they’d wanted more interactive content. That is a huge number.
Interactive content works better than regular content because it encourages your audience to compete, or test themselves, and consume information faster.
Quizzes and polls get shared everywhere.
Example: Buzzfeed’s quizzes are often silly and sometimes even controversial. But that’s what makes them more shareable.
Getting social shares is not an easy task. But the above mentioned ways make the dreaded task easier. And as a content creator, you should be willing to experiment with different kinds of content designed specifically for the platforms you’re posting on. It takes time and effort to get noticed but using these strategies will help you maximize engagement.