Creating Content that Intrigues: In a Perfect World
Help the Customer Understand the Benefits
When you’re doing content marketing, you have a variety of ways to drive home your point. Your goal as a writer is to help the customer understand the benefits of your product, and ultimately buy from you (or at least subscribe so that you have another chance to “pitch” them). One of the most effective ways is to describe how perfect their world will be with your product.
Over the next few weeks, let’s take a look at how you can draw your readers in, and how you can use different techniques to encourage them to buy your product or service. We will walk through describing the perfect world, what happens if they don’t, the “ah-ha” moment, addressing the elephant, and testimonials.
To get started, we’ll take you into the perfect world.
What is the Perfect World?
Your client or customer is on your site because you’ve created a great headline that brought them in. Now you have to make sure that they stay by incorporating one of the 4 methods of hooking the reader. A good writer will be able to work it into the perfect world scenario, creating a compelling reason for your client to buy.
The reader needs your product or service. They just don’t know it yet. It’s your job to convince them, in less than 1,000 words, how their life will be so much better with you involved.
Let’s take a look at an example. Suppose the service that you’re selling is training a business owner on how to properly manage their Facebook account.
As a business owner, how many hours do you work each week? Likely it’s far more than the 40-hour work week that is considered to be “full-time.” The work has to be done, and it falls on you to get it done; even if it means you don’t get to go home and see your family until after the dinner hour.
What if you could have several hours each week put back in your pocket? What if you could get home before 8pm each night? What if you could grow your business faster because you’re not messing around with a social media account trying to figure things out (and making a lot of mistakes)?
Sery Content Development can put time back in your day. Our 3 hour training session is designed to walk you through everything that you need to know for your business page on Facebook. We help you create the page, build it, fill in the important information, and train you how to customize highly targeted ads so that you’re reaching the exact market that you want to reach!
Our training times are flexible, and can be split into two days if that’s what works best for you.
Are you ready to put more hours back into your workweek? Are you ready to see your business grow? Are you ready to have more time for your passions? Call us at 406-860-4407 to learn more about Facebook training.
This was just a 230ish word example on how you need to describe the perfect, or at least significantly better, world they could live in if they buy your service or product. We go through and describe 4 important sections:
- Here’s where you are currently.
- Here’s where you could be.
- Here’s how we will get you there.
- Here’s how to get started.
If it fits your business model, you can even put in a guarantee, something that offers them a limited time money back if for some reason things don’t work out.
Sery Content Development Writes Content
We also offer Facebook training. But our main area of focus is writing content that intrigues. Using the various methods of grabbing attention, and pulling the reader in, we create content that will help you build a better online presence.
Are you ready to hook into your audience either through Facebook training, or custom created content? Call Scott at 406-860-4407 to learn more.