Wednesday Roundup: Get Found Online
Want to be Recognized for your Work?
If you want to be featured on a Wednesday Roundup, just send me an email and let me know the brilliant insights you have recently written!
If you have a website, and likely you do if you’re reading this, then one of your goals is to get found online. But with so many platforms, so many methods, and so many ways to show the world who you are, where do you start? Here are three of the most popular methods that you can use to grow your online presence, establish yourself as an authority, and build relationships with others.
Keep in mind that these aren’t the only methods, but these are great starting points for those who are breaking into the online world.
Get a Website, Make it Awesome
A couple of weeks ago I wrote about creating the best website. There are many people who still find that websites are a waste of time and money; especially here in Billings. Many companies feel that they are doing just fine with their business, so why invest in a website? Unfortunately when the time comes, and their business is suffering from a lack of online presence, it’s going to be too late.
If you’re not convinced, Peter Visser has gone through 21 reasons that a website will benefit you and your company. You have to stay in front of your competition; not lag behind. Creating a website, even if “nobody else is doing it in Billings” makes you stand out from the rest. Of course a site that looks like it was built in 1995 isn’t going to help. You need to make it awesome and make people want to come to your site.
Play the Social Media Game
Social media plays a huge part of almost everyone’s life. And with over a billion people on Facebook alone, it doesn’t make sense for your business or brand to not have a presence! But there are a few “rules” to the game. Being on a variety of social media platforms is important, but enhancing your presence is how you’re really going to make a difference when it comes to social media.
The problem, however, is that there is a lot that goes into managing a social media presence. Most small businesses don’t have the time to do it themselves, don’t have the resources to hire someone in house, and don’t know about outsourcing to a company like Sery Content Development. But if you do want to learn it, take a look at Aaron Agius’ post on Entrepreneur. He outlines the right and wrong ways to engage in social media. It’s spot on, and will help you a lot!
Create an e-Book
Scott, over at Start Blogging Online, recently reached out with an infographic they recently created on writing your first e-Book. It’s a great way to show off your expertise. Take it away Scott.
The first step in writing a successful e-book is to be an expert of a particular subject area. People expect a lot out of an e-book, like value added information, tips or something hot or new. They will buy one because they know they can read information they can’t find elsewhere. This is why it is extremely important that you identify first what your niche is before even thinking about writing an e-book.
Though e-books are popular these days, not all authors have succeeded. There were those who attempted to come up with something that people would appreciate but failed. This is due to their inability to connect with what exactly it is that people want to read.
There are others who have very disorganized thoughts. As a result, they published an e-book that is totally confusing and difficult to read. This is something you need to avoid. Take note that you only have one shot in this field. If you fail, then you will most likely not have this opportunity again. On your first e-book, you have to show that you are an authority in a specific field and maintain a strong base.
If you are planning to write your first e-book now, we have gathered the necessary tips that you can make use of. The infographic below summarizes the important ideas that you must remember when writing an e-book. With the help of these tips, you are on your way to a sure fire e-book success.
Develop Your Presence and Get Found Online
Once again you’ve wasted a perfectly good 22 minutes reading this week’s Wednesday Roundup. Here’s the best tip you’ll find in this entire article: be active online. If you want to develop your online presence, be active online. Then refine your activity with what works.