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How to Rank on Google without a Website

Add or Claim Your Google My Business Listing

I’m going to let you in on a secret.  This secret isn’t really a big secret, and a lot of people hear it.  The difference will be if you believe it or not.

Ready?  Here it is: you don’t need a big fancy website.  In fact, if you’re just starting, you don’t need one at all.

content marketing billings

If you’re starting a business, your list of things to do probably includes a bullet point to build a website, or have one built for you.  The problem, however, is that websites take a long time to build, and they cost a lot of money.  It’s a problem you can skip over completely and still rank well on Google if you claim your My Business listing.  Here’s the quick version on how to do that.

Claiming Your My Business Listing

There are a ton of great guides online on how to claim, or add, your Google My Business account.  Including this walkthrough made by Google themselves.  Rather than reinvent the wheel, I’ll give you the five second version, and a link to some of the nicer looking guides.

1 – Head over to business.google.com

2 – Sign in with your Gmail account (if you don’t have one, then now’s the time to sign up!)

3 – Start typing the name of your business.  If it doesn’t show up, click to add it.

4 – The rest you can walk-through pretty easily; you will have to verify your physical address when Google mails you a postcard with a PIN on it.

If you’re a visual learner, no worries.  Here are some great resources:

Claiming and opening your Google My Business page is just the start.  You need to make sure it’s completely filled out, and then update it regularly (that can be daily if you want, but I wouldn’t go longer than once every other week).  If your business has a physical product, this is really easy with a quick picture and description.

Will You Ever Need a Website?

The short answer: most likely.  As your business grows, there will be the need to offer more information to your clients and prospects.  Most people don’t want to pick up the phone and call anymore; they want to hop online and discover what you do before taking the engagement to the next step.

BUT – there are a lot of options out there for sites anymore.  The drag-and-drop sites have gotten a lot better and easier to use.  The simple DIY options are still time consuming, but not as frustrating.  There are monthly programs that spread costs out over time, or WordPress is still a big platform that’s highly functional and popular.

Most companies don’t need a huge and robust website.  Just a couple of pages that show who they are, a couple of well written landing pages for the ads they show (hint: a copywriter can get those taken care of for you!).  And a blog page to show off knowledge and show your prospects you’re an expert.

Sery Content Development: Copywriter in Billings, Montana

My goal as a copywriter is to make your words sound so amazing, that customers, clients, and prospects want to buy from you.  I do a great job so that your business prospers, and everyone is happy.

When you’re at the point where you are poised to grow, that’s when I come in and make the magic happen.  If you’re there already, drop me an email, send me a text, or call me and we can get things started.

 


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