SEO Quick Tip – Do More Guest Blogging

Guest Blogging Shows Authority and More

Not too long ago, Matt Cutts of Google posted a blog on his site that claimed guest blogging was dead.  The idea was that there were too many spammy posts going out that carried little relevance and provided little value.  SEO’s around the country thought, and still think, that he’s wrong.  Guest blogging is a great way to grow your online business.

Guest Blogging Establishes authority

Gone are the days where you want to throw out as much content as possible, throw out as many links as possible, and flood social media hoping to get clicks and drive customers.  Today, it’s not just about being at the top of Google, it’s about having a strong online presence and showing that you’re an authority in your industry.  Here’s where providing a guest blog helps with that.

Guest Blogging Opens You to a New Market

Too often your site becomes stagnant.  Unless you’re spending many thousands of dollars on social media ads, you aren’t really reaching out to the people that may actually care about your service or product.  You have a core group of followers who provide traffic, but you can’t break out of those bounds.

Guest blogging opens up new markets, and gets your name in front of more people.  These people may eventually become clients as they learn more about you and grow to trust you more.

Guest Blogging Makes New Connections

We aren’t talking about connecting with more potential clients, we’re talking about making connections with people who run businesses and websites.  There’s a scarcity mindset among many site owners and business owners that makes them believe that they have to go it alone.  That’s simply not true, when everyone networks and works together, synergy is formed and more gets done.

When you write well, and you offer a guest blog on another site, you create a bond that is hard to break.

Guest Blogging Provides a Backlink to Your Site

This is the last on the list for a reason.  There are too many people that go out there trying to earn a backlink in exchange for a blog, but aren’t as successful as they could be.  The reason: they’re putting the link first, the people second.  When your goal is to provide value to the client and build a relationship with the site owner, then the result will be increased sales or a backlink.

Put people first and the links will follow.


Sery Content Development Writes Content

Here at Sery Content Development our focus is providing outstanding content.  Whether it’s through our copywriting services that aim at capturing emotion and creating that bond with the reader, or it’s through our content services that provide quality information to help with your site’s SEO, we love to create high quality written content.  If you’re ready to improve your online presence, get in touch.

2 responses to “SEO Quick Tip – Do More Guest Blogging”

  1. […] it work?  Probably not every time.  But just like pitching a guest blog, you have to keep at it until you get to show off your skills and earn better […]

  2. […] you have your list, it’s as simple as reaching out to those who run the sites and offering to write a guest blog for them.  They get more content (one of the top ranking factors) and you get a link (one of the […]

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