SEO Quick Tip – Updating Content Regularly

Rank Better with Fresh Content

When is the last time you updated any content on your website?  If it has been a while, you may be slipping down the ranks in the search engines.  While there are a bunch of different aspects to SEO, content is still (and always will be) a huge influencing factor in how highly you rank.

Not all content is treated the same though.  Anything that is well written is going to help with your site, but having a content strategy is important to ensuring that your writing has the maximum impact on your readers and on Google.  This is why it’s important to link internally (your content should support the rest of the content on your website), and to have a hierarchy of pages on the overall website.

Content and SEO in Billings, MT

For instance, let’s suppose you want to rank well as a source for windows and doors.  Your goal is that if someone types in “Billings Window and Door Company” you show up first.  But you sell a variety of different products.  You have bay windows, skylights, front doors, sliding doors, etc.  So you have one static page for each of those sub-sections of the business.  But to keep it fresh, you need a blog.  Each blog talks about a different aspect of your sub-sections and links back to them.  It’s like a pyramid, your blog is a huge foundation which supports the sub-categories of the business, which in turn support the overall goal of the business.


Creating a Content Strategy

If you’re a business owner, you don’t want to take the time to create this strategy, nor do you want to take the time to write the content.  You want to focus on running your business, increasing sales, and growing your bottom line.  That’s where we come in.  As a content and copy writer in Billings, Scott can help free up time so you can focus on what you do best.  Get in touch to see how we can help grow your business.

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