Wednesday Roundup: About Content Marketing
Do You Have a Content Marketing Strategy?
There are two reasons that a business has a blog. One is for SEO purposes. More content that talks about their keywords helps to drive them higher in the Google rankings. The second, and more important reason, is to connect them with their customers. The blog lets them talk about their newest products or services, and essentially sells the customer on what the business does. Content marketing has been around since long before the internet, but it has recently surged to new importance.
In today’s Wednesday Roundup we will take a look at what the experts have to say about content marketing, and how you can improve your craft.
Make a Plan
Our lives revolve around planning. We plan for retirement, we plan vacations, we plan our weekends, and we plan our businesses. Your content marketing needs a plan as well. Don’t let the idea overwhelm though, many others have gone before you and show you how to do it.
Justin McGill has a great post from early last year about building your content marketing plan. In his post he walks you through what to target, how to build it, and everything else you need to know. If you want a rock solid content marketing plan, take a look at Justin’s post.
Build Your Content Strategy
Don’t confuse content marketing with just content. Both are important pieces of the puzzle, and both need to be addressed. Before you can engage in content marketing, you need to write stellar content.
Fortunately, you don’t just have to wing it. There are dozens of articles, posts, pages, training courses, and entire books out there that will teach you how to be a better writer. In fact, it’s something I have written about in the past as well. But today we are looking at what Jason Brewer, CEO and founder of Brolik, has to say about developing a content strategy. He has 5 points that if you follow them, then people will read what you have to say.
Build Your Content Marketing Strategy
Your marketing strategy needs to include some of your content. How are you going to appeal to your audience in a way that doesn’t sound overly salesy? How will you distribute your content? Did you write anything down? Content Marketing Institute has a ton of great tips on how to develop your content marketing strategy. But keep in mind that it’s not a one-time build; you have to keep tweaking this thing to make it work smoothly.
Why Your Content Marketing Strategy Falls Flat
Your strategy is going to fail. Hopefully it won’t fail miserably, but it will most likely fall shorter than what you expected. And that’s ok.
When your content marketing strategy fails, it is time to step back and analyze. What aspects went well? Which ones didn’t? What do you need to tweak in order to make everything work better in the future? Head over to Business 2 Community’s page, and read about why your content marketing strategy went wrong. Hephzy Asaolu has a lot of great insights, can help you recover from the missed strategy, and implement a better strategy in the future.
Sery Content Development Develops Content
As amazing as that sounds, we develop content that is to be used in these strategies. We can write inspiring content, inspirational content, marketing content, and more. We are your resource for all things content (and that includes social media content; we do social media marketing as well).
Every Wednesday we gather up the experts and put together a resource for you. If you want to be featured, just send me an email and I will be sure to include you in an upcoming Wednesday Roundup.