Wednesday Roundup: The Easiest Linkbuilding Around
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Linkbuilding is an Important SEO Piece, Are you Building Links?
Talk to any SEO (search engine optimization) expert about the important pieces of the puzzle, and you will likely hear “Linkbuilding” at some point in the conversation. That is because the backlinks pointing to your site are incredibly important. They show that people see you as an authority to be trusted, and subsequently the search engines will boost you up the SERPS.
The problem, however, is that backlinks aren’t as easy to come by as they once were. Even just a few years ago you could pay $10 or $100 and get many thousands of backlinks. Today, if you try that same route, Google is going to move you down the ranks, or perhaps delist your site completely.
So how does one get quality backlinks? Linkbuilding techniques have changed, and take a bit of time now.
It All Starts with the Content
Here at Sery Content Development we are all about one thing: helping small businesses succeed. To do that we provide outstanding content, manage social media, and integrate the two with highly targeted ads. While those ads can be effective without the content marketing pieces to back them up, it’s a whole lot easier when you have content that is great.
But there’s a catch. Content that is great for you may not be great for your target market. So you need to customize that content to what the readers want to hear. It needs a catchy headline, relatable content, and something that is going to resonate with the reader. It can be a lot of work until you get the hang of it. Fortunately Terri Scott has shown us just what to look for in her article about Creating Captivating Content.
You have to Reach Out
A dozen years ago the world of blogging and creating content online was a bit different. There were plenty of resources out there, and plenty of blogs. But a blog was considered someone’s personal ramblings, and the resources were distant and cold. Today those worlds have changed, and a blog can have invaluable resources, and a well written resource has a name and a face behind it.
The change has come where we now need online relationships in order to help expand our brands. For instance, that’s one big reason behind the Wednesday Roundup posts: to build relationships with other bloggers and experts in similar fields. I learn from them, I link to their great content, and then in return I can turn to them if I need help promoting. It’s a win for me, a win for them, and a win for all of our readers. One such online relationship is with Michael Pozdnev. He contacted me quite a while ago about one of his posts and I linked to it in a previous roundup. His follow-up post is all about how he made online friends and helped drive traffic to his new site. Great tips on how to make friends online!
It’s not going to be a Quick Process
One of the biggest hurdles in working in the content marketing industry is that clients want to see instant results. So everyone that I talk with I have to explain that we will get quick results with our Facebook campaigns, but the organic search engine optimization is going to take 6 to 12 months before it really sees much traction.
Linkbuilding is no different. In fact, if you want to do Linkbuilding the right way, you’re going to end up spending many hours on it! That time will be well worth it in the end though. And others have done it before us, so we have a template that we can follow.
Not long ago Mike Banner contacted me about his Linkbuilding Holy Grail post (with infographic because who doesn’t love an infographic?). I saved it so I could reference Mike when I wrote this post, and I read through it a couple of times. It’s incredibly in-depth and provides you with step-by-step instructions on how to earn more backlinks. It’s about the fastest and easiest way you’re going to be able to get links!
You’re Building and Sharing a Brand
Linkbuilding is a great skill to have, but like any skill it takes some time to learn. It’s not something that you can eliminate from your SEO and marketing tactics, and if you don’t have the time to learn it, then you need to outsource it.
As your website gets older, your Linkbuilding, SEO, and content marketing techniques will pay off more and more. Your followers will trust you and promote your material, the links you built will get older and carry more weight, and your brand will become more recognized. But until that time comes, you need to work hard in order to get FOUND online!