Wednesday Roundup: Growth through Blog Networking
You Need a Strong Online Network
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There are 3 key items to ranking well on Google. An older website will rank easier than a new one. A website with a lot of high quality content will rank better than one with little content. And a site that has a lot of backlinks will rank better than one with few. Unless you have a time machine, there’s not much you can do about the first. Setting aside time a couple of days per week will help you accomplish the second. And the third is going to take some serious work.
The problem, however, is that not all backlinks are created equal. Think of it like this. Your hot water heater has gone out and you need a plumber to come and replace it. You hop online and find a website that reviews local plumbers in your area. You take the top two and you see that Plumber A has 100 recommendations, whereas Plumber B has 10. You think, “Plumber A is better.” But then you look into the recommendations and notice 99 out of 100 are from people in a different country, but Plumber B’s are all from your home city. Plumber B has fewer recommendations, but they are better.
So how do we avoid the junk and get all positive recommendations? It starts with how connected you are online.
The Definitive Blogger Outreach Guide
Most people know they need a network, but most people have no clue where to start. It’s a bit easier in real life, city chambers have networking events and there are tons of smaller groups like BNI and Biz to Biz that can get you connected. Now how do you do that online? If only there was a guide that could walk you through on how to get it done…
Today’s your lucky day! I recently received an email from Kerby Maca with Beacon Communications. He included a link to their definitive guide to blogger outreach. It’s packed with detail, links to other resources, and walks you through all of the steps you need to take in order to build a great blogger network online, earn backlinks, build your reputation, and grow your presence.
It’s long, but it’s worth the read. If you actually implement it, you can start seeing results.
How to Find Friends Online
Many people see networking as a big scary thing. I know for years I saw it as something I hated doing, but I needed to go and try to drum up sales. It never worked that way because I had the wrong attitude about it. Networking is all about getting your name out there, showing people who you are, and being recognized. The sales will come eventually, but almost rarely will they actually come through the networking itself.
I have linked to Michael Pozdnev’s page before (actually a few times) but I keep doing it because there are valuable lessons to take away. First, Michael’s a very genuine person; what you see is what you get. Second, his post is all about networking the right way, you’re in this to make some friends. And third, he has taken the time to implement these strategies and made his material straight forward. If you haven’t read his post on blogger outreach, then do it now and take it to heart.
What You Want to Avoid
Networking online is a great way to increase your online presence and grow your business. But just like our plumber recommendations, there’s a wrong way to do it. And Google is catching on to those that are doing it the sly way, and punishing them. If you are following the first two experts, and creating a blog network by befriending others, promoting their work (and letting them promote yours), then you have nothing to worry about. But if you’re trying to game the system, then don’t be surprised when your rank suddenly drops.
This isn’t actually new information. Felix Tarcomnicu can fill us in on what we need to know. A few years ago he wrote a nice long post (which includes videos and an infographic [posted below]) on what you want to avoid when you’re building backlinks. Some of them are going to hurt you, others are just going to be a waste of time. I highly recommend looking it up so that you’re not working hard to move down the ranks of Google.
Sery Content Development Loves to Network
Once again you have wasted a perfectly good 22 minutes reading this week’s Wednesday Roundup. But at least you got another infographic out of it! I think that’s 3 weeks in a row with infographics. That’s braggable. You know what else is braggable? The fact that your business will explode if you take all of this into consideration!
We love hearing from other bloggers, marketers, SEO’s, and writers! As an SEO company in Billings, Montana, our local network is pretty limited, thus we turn to the online world to expand beyond our physical boundaries. And we love to give shout outs and recommendations. Are you ready to take your business to the next level?
Infographic provided by Monitor Backlinks.