Wednesday Roundup: The Power of the Guest Blog
Enhance Your Skills; Build a Network; Earn Links
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Not long ago I wrote about why you need to be guest blogging. Unfortunately, many of us are so swamped with managing our own sites that we can’t take the time to write for someone else (especially when we aren’t getting paid for it). But there’s more to guest posting than just getting paid.
Besides the fact that you’re getting your name out there and building relationships with other site owners, and you’re earning links, you’re also enhancing your skills as a writer. Plus, when you write about topics that you’re not an expert at, it will encourage you to learn and grow yourself.
In today’s roundup, we are going to look at how you can get your work published on other websites. The key, however, is to make sure that you’re not creating crappy work, and having it published on spammy websites.
Let’s take a look at the power of guest blogging.
What and How to Write
One of the big problems plaguing the internet right now (and it will likely be a problem for many years to come) is that there are so many writers out there. Or perhaps we should call them “writers.” In reality, these people are putting together pretty much junk. The topics are garbage, the articles are garbage, and they don’t provide value for the readers.
When you’re guest blogging, you want to create your best work. It should be premium content that’s even better than the stuff you put on your own website. Ramsay Taplin has created a short and sweet guide to what you should think about when you’re creating a post. Pay attention to point number 4, and what you should expect from the post. Immediate results are not the desire here. Spend a few minutes reading his tactics for a successful guest blog.
When and How to Pitch
Writing great content is one thing. There are a lot of fantastic writers out there that will never be known. Writing great content that gets read is another thing. I could create the best guest blog in the world, but if I wasn’t able to get it in front of the right people, then what’s the point? And even if I can get it in front of the right people, they won’t respond if my pitch is poorly written.
In order to have a successful guest blog, you have to successfully pitch the site that is going to host your content. As the site has a higher rank, the more inquiries they will receive, and ultimately your pitch is going to have to be that much better. Jess Ostroff knows how it’s done, and she lets us in on the secrets. In her 9 tips to a successful guest blog pitch, you’ll notice that it all begins with the relationship. If you’re starting your pitch with “Dear sir or ma’am” or “To whom it may concern” or “Dear Webmaster” you’re gonna have a bad time.
Where to Have your Work Posted
You have the perfect idea. You have honed your skills at pitching. Now you just need to find the right medium (and no Medium is probably not the right medium for you). One way that has worked for me in the past, and only very marginally, was having them contact me. Not long ago I left a comment on a site that I was visiting (I read the article and grabbed the link to share on social media, and figured I would leave a comment as well). The owner of the site emailed me a few days later and said that if I was looking for some backlink juice, then he would be happy to host a guest blog. It worked that time, but I don’t expect it to work in the future.
There’s a better way than wildly spamming comments across the web. Dmytro Spilka, from Solvid, emailed me recently regarding the previous post on guest posts. He said they had a great resource that would be beneficial to everyone that wanted to do more, and sent over a link. There was a lot of thought and time that went into creating the article that lists 180 different places you can guest post; if you’re serious about upping your marketing game, you should read it.
Sery Content Development Writes Posts
Once again you’ve wasted a perfectly good 22 minutes reading this week’s Wednesday Roundup. Now you should waste another 22 minutes figuring out some guest blog ideas so that you can increase your online presence, and grow your online network. It really isn’t that hard to do, and most sites are anxious for quality work.
Here at Sery Content Development we write posts for our site, we write for sites we manage, and we write guest posts. It’s all part of an overall process of building a great network among great people, and helping everyone get found online. But we don’t just write the posts, we accept them too! If you want to expand your horizon, earn a backlink, and share your knowledge, send an email and pitch your post idea. Just know that if it comes across as sounding fishy, unplanned, and spammed, it’s going to be deleted.