Wednesday Roundup: Stuck in a Rut
Get Unstuck and Blow Past Your Competition
There are times when you do what has always worked, and for some reason it’s no longer working. I’m not talking about your SEO tactics that no longer work because Google has changed their algorithms again; rather I’m talking about your age-old sales tactics that suddenly are falling flat. The timing is off, or the market isn’t right, or maybe you just need to shake it up.
In today’s Wednesday Roundup we’ll take a look at what to do when you’re stuck in a rut. How do you pull yourself up? Where do you turn to? How can you give your sales that little nudge to make yourself feel good again?
Reach Out Tactfully
Most businesses need a strong online presence in order to bring in clientele. There are a few things that you can do in order to improve your search engine rankings, and subsequently help drive traffic. Some of those things are easy, some are a little harder. Take a look at the three most important aspects of SEO if you’re wondering what you can do.
You will notice that writing content is (sort of) easy. It just takes some time. Letting your website age is (sort of) easy; that also takes some time. Building links, however, is a bit more of an intensive process. And if you try to rush through it, then all your hard work can end up fruitless. That’s why Michael Shumacher wrote his amazing post about how to condense your emails and get a better response using some basic psychology. Use those concepts and you’ll get a better response.
Write Better Content
I suppose it is true that some content is better than no content. After all, even terrible content has words that Google can track. But that isn’t an excuse to write garbage content; especially if you want your readers to convert into paying customers. The better your content is, the more likely you are to gain a customer from it.
But that leaves us wondering: what is good content? David Ly Khim has the answer for us. Content isn’t just your thoughts and ramblings. If you’re running a simple blog, that’s fine. But when you’re running a website where the ultimate goal is to convert visitors to paying clients, then you need targeted content marketing strategies. Take a look at David’s article about the 7 copywriting strategies and see how you can start incorporating some of them into your writing today.
Make a Marketing Strategy
If you fail to plan, you are really planning to fail. It’s a trite old cliché that everyone groans at. But it’s deeply rooted in truth. Without a clear cut plan, you end up going off track and wondering what’s going to get you back on track. It’s similar to setting goals: if you don’t set goals, how do you know when you have achieved them?
Recently Sam Zaman emailed me a link to a post one of her colleagues had put together. Divya Dube pondered about E-commerce woes, and put together her thoughts about how to get yourself out of a slump. There are some great points in the post about how to make sure your site is appealing, but the part that really stuck out was the bit about having a marketing plan. Take a look at her post about three simple techniques to improve traffic, and check out the infographic below.
A little over a year ago I had the opportunity to see Daymond John from the show the Shark Tank. One of his pieces of business advice was S.H.A.R.K.S. That stands for Set goals, do your Homework, Adore what you do, Remember why you started, and Keep Swimming.
When you’re in a rut, you can get a little dejected and wonder if you’re even on the right path. The best advice, other than what the experts have shared up above, is to just keep swimming.
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